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Snapchat Marketing

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How to Create an Effective Snapchat Ad: An Experiment

In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales. It's no question Snapchat is a popular platform -- in the U.S. alone, 78% of 18-24 year olds ...

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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, Snapchat's success wasn't looking good. Since then, Snapchat has evolved into something so much more. And while it&#0...

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