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Virtual Reality (VR)

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7 VR Startups to Keep an Eye On In 2019

Last year, Augmented Reality (AR) and Virtual Reality (VR) startups raised over $3 billion in venture capital. Coupled with a 47% increase in active virtual reality users from 2017 to 2018, the VR market is set for some explosive growth in the near future. For marketers, virtual reality’s abilit...

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The Ultimate Guide to Virtual Reality

Imagine your favorite vacation. Where was it? What did you do? Who went with you? How was the weather? What were you wearing? Can you remember every little detail? If you're anything like me, you can remember the overall vacation, maybe some specific moments here and there, but most of the fine...

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How to Create a Content Marketing Strategy for Virtual Reality

Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn't a new development. What is new is the definition of the term "engagement." So, what defines a customer's engagement today? Among other things: interactivity. ...

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Virtual Reality Video Roundup: 11 VR Examples You Need to Watch

Until recently, virtual reality (VR) felt like an exciting and far-fetched idea for the future. But now, with technology like Google Cardboard and Oculus Rift, VR is slowly becoming commonplace. With virtual reality, you can view the ancient pyramids of Egypt or the depths of the Atlantic from you...

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10 of the Best VR Headsets for PC, iPhone, Android & More

Experiencing virtual reality is like watching a TV show -- the quality of your TV has a huge impact on the quality of your viewing experience. You don’t want to watch an HD show on an old television set that’s been collecting dust in your basement since the beginning of the decade. You want to w...

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9 VR Marketing Examples That You’ll Want to Steal for 2019

I won't lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing a product or a brand. By 2020, the economic impact of virtu...

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